adwords

Google Trialling Favicons

The social world of Twitter and the Search Marketing blogging community has been buzzing today with screenshots of Google trialling the use of favicons in Adwords creative, presumably to judge the impact on CPC.  So far I have seen examples in the bingo and car insurance markets with numerous PPC. Ads showing a favicon alongside …

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Google Timeframe Budgeting – To Make Sure You Spend Every Penny!

According to news reported last week on Search Engine Land Google is trialling a new budgeting option for Google Adwords to be known as timeframe. Early reports indicate that, when selected, Google timeframe will automatically increase your Adwords daily budget if you are under spending against a budget allocate for a set timeframe.  How nice …

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Breaking News – Google to Allow Gambling Affiliates

I have just spoken to a representative at Google who has revealed that as of Monday they will be allowing gambling affiliates to advertise on Google Adwords! The affiliates will have to agree to Google’s terms and conditions which will mean that the affiliate is responsible for ensuring the gambling sites they advertise are legitimate, …

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