Google has launched via its webmaster central blog a best practice guide for SEO foundations. This is an interesting move by Google and contradictory to its usual smoke and mirrors approach to giving away SEO tips and secrets.
It is a pretty basic guide though, listing basic website structure and meta implementation which should be the bread and butter of anyone claiming to know anything about search engine optimisation. It will however be a useful tool for website and company owners who do not want or do not need expert SEO advice but just a reference point to ensure hey are doing the basics right for achieving decent listings.
It isn’t anything for SEO professionals to be worried about as it doesn’t give away any trade secrets or cover of specifics of “what happens if?” “what do I do when?” and so they wont be putting anyone out of business. In fact it should make their lives easier, as if all websites arrived at your door having adhered to these Google tips, it would be a much easier process to get them ranking well, quickly, as there wouldn’t be the need for the site overall before the real work can begin.