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Cadbury plans the Gorilla follow up

January 25, 2008 //
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As part of its record breaking 2008 marketing budget Cadbury are planning a follow up to their much loved drumming gorilla advert. According to the latest edition of Marketing the new ad will also feature an animal playing an instrument. The original advert was a major viral success achieving numerous blog postings, massive word of mouth and many a parody on Youtube (you can see some of them here). So the follow up has a hard task following in its footsteps, as do he agency charged with creating the ad. The original one worked well due to the human like actions of a gorilla but I cant see many other animals having the same impact without looking too comical. Answers on a postcard what you think the new animal and instrument will be and heres the original again just for fun!

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Categories Social Media

This guys got the moves!!!

June 25, 2007 //
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This guy has the moves!! and 51,317,418 viewings! just goes to show the power of youtube and helps explain the £25,000 a day they are going to be charging advertisers for front page exposure when it launches in the UK.

This may sound a lot on the face of it but I dont actually think its a bad deal. with youtube set to overtake the bbc website in the rankings for site visits the cost per thousand on front page exposure isnt going to be too shabby.

The challenge is going to be finding a video which people want to view, add to favourites and ultimately get to the top of the most viewed rankings. If this can be done then the £25,000 cost will stretch much further than one day as the viewings will continue as long as the video remains top of the standings. On top of this, if the video can be used to promote some sort of response from the user, through a youtube microsite or other means then you could be on to a winner.

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Categories Social Media
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