The Digital Lookout

Was it a plant? Wasn’t it a plant? The guy who posted the video on Youtube and Nintendo claim that there is no link between them and this is not an attempt at social/viral media which has gone wrong. In reality the arguement is unimportant as Nintendo will have benefited massively from the exposure Wii fit has gained through this story so whether it originated from them or not doesn’t actually matter, it is still a huge success. Im not sure whether the viewers on Youtube are marvelling at the technology behind Wii fit but they are showing an interest in something!

Some of the articles relating to this story:

Wii Fit Underwear Girl a Marketing Hoax
Wii Fit YouTube clip gets two million admirers
Wii Fit turns YouTube sensation

And here is the link to the video, I would have embedded it but for some reason it is messing up the page layout!

Wii Fit YouTube Video

As part of its record breaking 2008 marketing budget Cadbury are planning a follow up to their much loved drumming gorilla advert. According to the latest edition of Marketing the new ad will also feature an animal playing an instrument. The original advert was a major viral success achieving numerous blog postings, massive word of mouth and many a parody on Youtube (you can see some of them here). So the follow up has a hard task following in its footsteps, as do he agency charged with creating the ad. The original one worked well due to the human like actions of a gorilla but I cant see many other animals having the same impact without looking too comical. Answers on a postcard what you think the new animal and instrument will be and heres the original again just for fun!

This guy has the moves!! and 51,317,418 viewings! just goes to show the power of youtube and helps explain the £25,000 a day they are going to be charging advertisers for front page exposure when it launches in the UK.

This may sound a lot on the face of it but I dont actually think its a bad deal. with youtube set to overtake the bbc website in the rankings for site visits the cost per thousand on front page exposure isnt going to be too shabby.

The challenge is going to be finding a video which people want to view, add to favourites and ultimately get to the top of the most viewed rankings. If this can be done then the £25,000 cost will stretch much further than one day as the viewings will continue as long as the video remains top of the standings. On top of this, if the video can be used to promote some sort of response from the user, through a youtube microsite or other means then you could be on to a winner.