Archives for posts with tag: Social Networking

There have been a couple of posts recently on the social networking weblog about adult social networking sites and the potential for virtual adultery, questioning whether it constituted being unfaithful. I thought I’d delve into this a little more and give it further consideration.

This first article, virtual adultery, briefly discussed the use of social networking sites such as second life and ever quest for building relationship, some innocent, some not so innocent! It then went on to ask whether these relationships constituted adultery. The author and some quoted users didn’t seem to think it did, so long as it didn’t impacted the “real world”. The second article discussed red light center which is a virtual world created purely for engaging with like minded adults and engaging in “adult activities”. This is one step on from the second life example as this platform was set up primarily to engage in “sexual” (I use this term loosely!) activities in a virtual environment.

I have to say personally I don’t agree that it is all ok so long as there is no impact on real life but thought Id do some slightly more “scientific” investigation to get to the bottom of it.

Dictionary.com defines adultery as “voluntary sexual intercourse between a married person and someone other than his or her lawful spouse”. So assuming that one or both of the participating parties is married I guess the next thing to do is quantify “sexual intercourse” which is defined by the same site as “genital contact, esp. the insertion of the penis into the vagina followed by orgasm.” Now I could obviously go on and on with this and begin defining each different points but I don’t think I would get much closer to a conclusion simply because all definitions of this nature are going to refer to one or more human elements, associated with the real world. I would therefore come to the conclusion that it qualifies as adultery if the individuals involved consider their virtual characters an extension of themselves, a bit woolly I know but that’s as close as I can get to a conclusion.

It doesn’t stop there though as there is another factor to consider, betrayal, “to disappoint the hopes or expectations of; be disloyal to”. By engaging in “sexual” activities in a virtual environment whilst in a relationship I would suggest you are betraying your partner, that is assuming they are not aware of what you are doing! The author does make this point in her closing comments from the first article.

“My advice if you want to engage in online relationships is talk to your real life partner about it and see how they feel. Reassure them that’s it’s just a game and a way to have fun, relieve some tension. If they really object then you have two options. Either don’t do it, or be really careful.”

I would echo these sentiments and in my eyes, virtual adultery would constitute betrayal if the partner of one or both parties involved was not aware of what was going on. So if you are looking to make the most of what the virtual world has to offer my advice would be, be honest, be open, or be prepared to sacrifice your real life relationships.

I read in article recently in marketing week entitled “Looking for new ways to make money in the age of free media” which discussed the rise of social media and its increasing strength and importance in shaping a brand and a products success.  The article began intelligently enough discussing the rise of user generated channels and their importance in online PR and reputation management.  This is all well and good and I completely agree with the importance of monitoring and managing a company or brands online profile to aid in its success.  But the closing question posed by the article was “how do they (agencies) get paid?” which I thought was pretty damn obvious.

There are two precious commodities involved in any successful online campaign which are rarely held by a client, expertise and time.  The majority of client side marketers (on or offline) would not know where to begin when looking at their online profile and certainly would not now the best way to leverage the channel to their advantage.  This is where a good agency steps in with the knowledge and the contacts to deal with things in the appropriate manner.  Then there is the time element which is one of the major reasons for any company taking on an agency for any activity.  Only the largest companies have a marketing team which can take on board all work in house and produce work of the desired standard, the majority are best served acting as project manager and the owner of the final decision and leaving their roster to get on with the real work, especially when it comes to something as time consuming as online reputation management.  When you combine these two factors you have a highly valuable, highly marketable product, and with consultants in many channels charging u to £5,000 per day I am surprised the writer asks such a naive question.  After all SEO is technically “free” yet there are countless companies out there charging for their expertise and time in this area, social media and online PR fall under the same category.

It is the social networking phenomenon which has taken 2007 by storm but I have started getting a little bored with Facebook of late.  Now that the thrill of connecting with old friends has passed and the days of logging in to a potful of notifications is behind me I’m struggling to get excited by it all.  All I seem to get these days or invitations to join the latest application doing the rounds and numerous postings of those annoying chain letter style messages (for the last time, nothing bad is going to happen if you don’t pass it on, no-one is going to delete your profile and you aren’t going to come into any money!).  There are a few friends who I contact through it which make the process of logging in worth while but aside from that its all a little dull for me now.  Maybe I am alone in this feeling? I know for a fact many of my close friends are still wildly addicted to it and if they go a day without logging on they start breaking into cold sweats and having panic attacks.  But I just don’t get that feeling of anticipation when logging in anymore.  Sure, I still use it, but more out of habit than enjoyment and also the fact I use the internet all day everyday at work so have access all the time.  I certainly wouldn’t be too worried if I had to go with access for a period of time though and can’t see Id miss it at all.  Maybe this is the start of the great Facebook decline, where the casual user drifts away and only the hardcore remain, leaving thousands of redundant accounts.  This is how I see Myspace’s current existence, I haven’t seen their take up figures recently but I would imagine they are in sharp decline, part due to the rise of Facebook but also because they are no longer the flavour of the month and only the hardcore survive.  Facebook is a long way from this status as they are still in the stage of sign up growth but they need to keep one eye on the future and think about how to avoid the decline, either that or get out while the going is good.  As they say, timing is everything, but I doubt they will ever be valued at more than the current $15 billion so it may be time to cash in.

In last weeks media week Microsofts’s UK head of marketing, Alex Marks, discussed microsofts marketing strategy and attempted to justify the money they had pumped into Facebook.  Denying it was a simple land grab and a chance to hold of a Yahoo or Google purchase Mark’s validated the purchase by speaking about how Facebook satisfies a basic human need to communicate and engage with fellow human beings.  He also goes on to say how internet behaviour is becomingly increasingly commnuity based seemingly suggesting that the future of the internet lay in propoerties such as Facebook.  Apparently we are no longer talking about social networking sites but social utility sites much more than quirky communication tool and are becoming a tool for managin offline relathionships online.  With the sum totoal of its wares so far the exclusivitiy of banner advertising on Facebook Microsoft has a long way to go before they convince anybody that they got a bargain for their £118M stake.

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Its finally happened after a long period of speculation. Facebook have removed the “is” from the status option. I speculated a while ago about what they may replace it with and I have to say I’m disappointed they went for the easy option and just removed it all together. I would have liked to have seen some imagination used into what it could be replaced with they have gone for the safe option and simply removed it.

facebook changes status options