Last.fm announced last week it is to begin charging for live streaming of music content for consumers outside of the UK, US and Germany. Users outside these three countries will pay 3 euros a month to listen to Last.fm Radio, the site’s streaming music service. The company has been clear this is simply a business [...]

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I always wondered why I did it.  Spent lots of my own personal time, picking blog topics, writing and rewriting blog posts, working on my blogs design, updating twitter, joining Facebook groups.  I always figured it had something to do with a sense of belonging, and connection with like minded people, but was never quite [...]

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In support of my theory on skittles social media experiment today, the confectionary brand redirected their homepage to the wikipedia page about their brand.  After Monday’s twitter shennanigans and yesterday’s Facebook redirection they moved on to wikipedia today.  This falls in with my thoughts on this week being a testing period for them but [...]

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Skittles have continued their social media/viral buzz marketing testing by today redirecting their homepage to the skittles Facebook group.

Some reports (notably here) have this as a reaction to the defamatory tweets which were being plastered across the homepage during the twitter trial, I beg to differ.  The guys at skittles had to know that by [...]

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The twitter world has been buzzing today due to a social media experiment by confectionary brand Skittles.  Skittles.com was handed over to the twitter community when the website was redirected to a twitter search page for the phrase “skittles”.  Cue thousands of twitter uses tweeting the phrase to get their 20 seconds of fame [...]

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