A recent Telegraph article highlighted how small businesses are starting to recognise the need for effective search engine optimisation (SEO) and in getting their websites recognised and noticed by the search engines. No great news there, this has been growing for a while and more and more small businesses are becoming interested in what not just SEO, but also PPC could do with their business.  The problem is that there aren’t many agencies out their who can effectively service small businesses, with their tight budget constraints often contradicting the importance of the activity to them.  The article references one agency who seem to do this (who I have never heard of by the way!) and there are a couple of other quality agencies who offer PPC and SEO for small businesses.  But all too often a small business owner is left trying to do the work themselves and learning what they can through online help guides, or relying on ineffective off the shlef tools, just leading to further disappointment.

SEO is an art and one which cant be picked up too easily through reading forums and help guides.  You will always come across conflicting advice and confusing technical recommendations you dont have the expertise to carry out.  In my opinion it is always best to seek out expert advice on such a complex topic and for the agencies that can provide this cost effectively there is a large market out there to go after!  It is also a market which is growing as more and more businesses move online to realise the potential it holds.