A recent Telegraph article highlighted how small businesses are starting to recognise the need for effective search engine optimisation (SEO) and in getting their websites recognised and noticed by the search engines. No great news there, this has been growing for a while and more and more small businesses are becoming interested in what not …
I have questioned in the past whether affiliate marketing is set to benefit from the economic doomand gloom spreading around the world at the moment due to its relatively guaranteed return on investment. This message is now being expanded by the press to include other areas of digital marketing and the whole spectrum of online advertising …
In a recent report into “Online Solutions” aimed at imparting advice on how to develop an effective web presence American Express have advised companies not to “waste money” on search engin optimisation specialists. Apparently suggetsing that this is a sure fire way to get your site banned from the listings. This is a very strong …
American Express advise against using SEO agencies Read More »
It has become more and more apparent recently that google has become over reliant on inbound links for determining its natural search engine listings. Analysing the websites which appear in the top positions for some of the most competitive keywords around (notably car insurance) will see that the one thing they have in common is …
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