Google announced yesterday that it was pulling out of the agreement with Yahoo which would have allowed them to display Google Adwords listings on Yahoo search results in the US. The announcement comes in the face of a potentially lengthy and costly legal battles with competition regulators which Google has decided would “distract the from …
Microsoft have conducted a piece of research which goes further towards showing the need for an integrated approach to digital marketing where display advertising and search engine marketing are concerned. Off the back of the overused Atlas example which suggested a 22% uplift in conversion could be produced from a combination of search and display, …
Display Advertising and Search – the perfect partnership? Read More »
as you all should be aware Google made uturn on their gambling policy at the end of last week and now allows gambling advertisers, who can produce a valid gambling license, access to the Google Adwords programme. I thought Id produce a quick list of the people this is going to have a major impact …
A recent Telegraph article highlighted how small businesses are starting to recognise the need for effective search engine optimisation (SEO) and in getting their websites recognised and noticed by the search engines. No great news there, this has been growing for a while and more and more small businesses are becoming interested in what not …
Reuters reported recently that the time has come for mobile search. In their article, “the time has come for mobile search” they claim the mobile search industry could be worth $2.4 billion by 201. The actual data has come from Mobile Content Networks Inc. (not that they would be biased!) who make their money from …
Mobile search about to kick off – haven’t we heard this before? Read More »
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