In an iMedia Connection article published last week it was suggested that CPC’s days as an advertising metric were numbered. That, much like is happening with CPM advertising, CPC based advertising mediums and agency models are set to become extinct as companies look for more performance based metrics to ensure profitability of any advertising spend. …
Why CPL has a long way to go to replace CPC: Part 1 Read More »
Many people, including myself, have been speculating about the impact of the recession on search engine marketing and digital marketing in general. Most people predict that the measurability and flexibility of digital channels, pay per click and search engine optimisation stand it in good stead as times toughen and marketers value measurability and profitability over …
Conflicting Messages About Search Marketing in the Recession Read More »
I used to think gambling companies were pretty intelligent when it came to online advertising. I have dealt with a few of them and due to the size of the online market in their industry, and prioir to a few months ago, the restrictions which prohibited them from using many of the traditional forms of …
Click below to chat on WhatsApp or send me an email to [email protected]