Archives for posts with tag: Search Engine Marketing

I had my first look at the Wikia Search alpha today and I have to say the results are absolute pants!  To be fair to them the people at Wikia do say the results won’t be great at the moment as the basis of their engine is that of user reviews and not so much algorithmic search, hence results will improve rapidly over time as listings begin to get scored by users.  I have to admit that I like the idea of a user ranked search engine, after all, how many websites do you come across which have absolutely no relevance to your search phrase? (my blog ranks rather highly for “search pornsex” for example!) But not only that, a user can make more judgements on things like usability and site layout than a search engine spider which should further help the best websites rise to the top.  The process appears relatively simple, hover over a result and a five star scale will appear allowing you to score the result, this will then be used along with the algorithmic properties to determine a websites position.  This will be wholly reliant obviously on users picking up on and participating in this ranking process so I will be watching with a lot of interest how the results improve over the coming weeks.Aside from the standard results there is also going to be a section at the top of results reserved for “mini articles” on each subject.  According to Wikia “These will vary in purpose according to the circumstance, but the primary uses will be:

  • Short definitions
  • Disambiguations
  • Photos
  • See also “

Generated by the users these will obviously take the same form of the Wikipedia pages and will undoubtedly include some Wikipedia content for sections yet to be populated by the new system.  Wikia Search undoubtedly has the potential to become the most relevant search engine but the worry, as has been the problem with tagging sites such as digg in recent times, is that people begin to play the system, creating alias accounts to boost their own contents ratings and therefore rank, totally devaluing the whole platform.  If Wikia Search really does become the next number one contender to the big G then the temptation to find a “quick win” within its system will grow stronger in line with its visitor stats.  At present I believe Wikia plans to get around the duplicate account problem by basing its user on IP address but that doesn’t sound like to much of a robust system to me and I cant imaging it will be long before the spammers have an easy way of beating it.

I may have sounded negative in this post but I honestly hope Wikia Search succeeds, I hate the dominance Google has on the search market.  I also love the thought of users producing the search results rather than a piece of software.  On this initial offering I think there is a long way to go with the next big pretender.

Google are one step closer to the doubleclick buy out! as reported below on bbc news and here on Google’s own blog:

US clears Google-Doubleclick deal

 

US regulators have approved Google’s $3.1bn (£1.56bn) takeover of online advertising firm Doubleclick. The Federal Trade Commission ruled that the deal would not lead to a substantial fall-off in competition for internet adverts.

However, the EU Commission is still probing the deal and Google has said it would not complete the takeover until it was cleared by Brussels.

Google and Doubleclick have different roles in online advertising.

Doubleclick helps to link up advertising agencies, marketers and web site publishers hoping to put ads online and track them.

Google allows firms to target advertising at people using particular search terms and also stores information about users’ internet surfing habits.

Microsoft and AT&T have lobbied heavily against the deal going ahead.

I used to think gambling companies were pretty intelligent when it came to online advertising. I have dealt with a few of them and due to the size of the online market in their industry, and prioir to a few months ago, the restrictions which prohibited them from using many of the traditional forms of media, they are usually pretty clued up. Many have large in house teams to deal with their online activity as it is a key to their business and over the past few years more and more gamblers are turning to the internet to feed their addiction 24 hours a day and away from the environment of the traditional bookmakers.

A couple of searches today however have made me think otherwise. The biggest sporting event this weekend, and the most eagerly awaited boxing contest of the last 12 months, takes place this weekend in las vegas when Ricky “the hitman” hatton goes toe to toe with floyd mayweather for the title of best pound for pound fighter in the world. This event is a bookmakers dream, all the hype, all the build up and unlimited interest. But yet when I search on phrases related to the fight and specifically betting on it the big players are conspicuous by their absence searches on “hatton odds”, “mayweather odds” and “hatton mayweather odds” produce just 4 results in total. In the past when I have been involved in gambling campaigns attention to detail and the major sporting events have been key to their success but it appears that they are missing a trick at the moment. I know boxing isnt one of their major sports for account driving but surely this weekend would be a time to make hay?hatton vz mayweather
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According to reports from Reuters, Kevin Johnson, Microsoft’s platform and services president, believes the company can gain a 40% share of the search market in the next 3-5 years. This is an ambitious target by anyone’s standards with Google holding a 80% market share at present it is difficult to see how they can achieve this from their own 6% hold at the moment.  Apparently they have a “10,20,30,40” plan suggesting this will be a slow build rather than a quick win. It certainly suggests they may be looking at acquisition to help them gain some share, perhaps a purchase of yahoo, and maybe even ask as this would tip them over the double figures mark and make the deficit a lot smaller. It could be a very interesting few years for the market if they are hell bent on achieving their goals as they certainly aren’t short of a bit of cash.  Mind you, neither are Google so it would be a very exciting shoot off if it comes to it.  Personally I cant see 40% begin achievable unless Google hit the self destruct button and do something which turns people against them.