Archives for posts with tag: purchase

Kelkoo Acquired by Venture Capitalist Company

November 25, 2008 //
0

Kelkoo has today emailed all its advertisers to inform them that they have been acquired by newly formed venture capitalist company Jamplant.  In a slightly surprising move Yahoo! has relinquished the comparison site but will maintain Kelkoo as the comparison engine behind Yahoo shopping, cars, finance and travel.

This is a strange move by Yahoo! who purchased Kelkoo for $576 M just 4 years ago.  With comparison engines a key element of unviersal search and Google placing more and more emphasis on the product search with the introduction of plus box functionality in PPC the sense of this move by Yahoo could be questioned.

Whilst they may maintain they still have access to the functionality and you would hope this is part of the deal.  I do worry what happens in the future if the relationship sours.  In the current economic climate Yahoo will be happy to relinquish the overhead but it may come back to bite them in the future if they go down the same route as Google has.  What do you think?  Shrewd move to cut costs, or mistake they will regret in the future?

Tags , , ,
Categories Digital Marketing

Indextools becomes Yahoo Web Analytics

October 11, 2008 //
0

I blogged about the purchase of the analytics tool Indextools by Yahoo! earlier in the year (Yahoo! acquires Indextools).  Now they have finally made the move to bring the tracking solution under their own brand , to be labelled, Yahoo Web Analytics.  Not very imaginative with the name but you can imagine they wanted to keep the Yahoo association very strong.  Even still they could have come up with something which sounded a bit less than a me too version of Google Analytics.  After all Indextools is a far superior tool to Google’s offering and Yahoo need to play on this to gain any competitive advantage that comes with their purchase.

I wonder how long before this is offered direct from Yahoo’s search interface with integration of action reporting to their PPC reports.  I think they may need to simplify the installation a little as in the past Indextools has been a little trickier to implement than Google Analytics but if they get it right, analytics will defintiely be one area where they have the uper hand over Google.

Tags , , ,
Categories Digital Marketing

Breaking news – Tradedoubler buys The Search Works!

July 26, 2007 //
0

TradeDoubler Acquires The Search Works – The Uk’s Largest Search Engine Marketing Company – And Sister Company The Technology Works
• TradeDoubler has acquired all shares in The IMW Group, which includes The Search Works and those companies trading as The Technology Works• The newly combined entity will confirm TradeDoubler as one of the largest online marketing companies in Europe• The acquisition expands TradeDoubler’s performance-based product portfolio into the search market and provides opportunities for further geographic expansion
TradeDoubler AB (publ) today announced its acquisition on July 25th of all the issued shares in Interactive Marketing Works Ltd and its subsidiaries (‘The IMW Group’). The purchase price amounts to £56 million.
The IMW Group consists of two trading entities, ‘The Search Works’, a well established search engine marketing agency and ‘The Technology Works’, a technology provider for search engine marketing, whose products include ‘BidBuddy®’ – a search management technology.
The IMW Group is a profitable and well managed company which has built up a significant client base, including such brand names as Asda, Comet, EasyJet, First Choice, Interflora and The Carphone Warehouse. The Group has a strong reputation within the industry for professionalism and driving return on investment for its clients. The Group was founded in 1999 and currently employs 108 staff. Turnover for the rolling twelve months preceding June 2007 amounted to £69 million and gross profit for the same period was £7.8 million. The acquisition complements and expands TradeDoubler’s existing performance-based product portfolio which includes affiliate marketing, online advertising campaigns, pay-per-call and an online tracking and ad-serving technology. The newly combined offering has great synergies for both TradeDoubler’s and The IMW Group’s client bases. Search engine marketing and affiliate marketing are the largest direct response online marketing channels, with significant growth forecasted in both areas. The Search Works is active in the UK, while The Technology Works has additional presence in Europe and in Asia. TradeDoubler has an extensive presence throughout Europe which spans 18 countries.
“Product expansion and further internationalisation are key components in TradeDoubler’s growth strategy. The acquisition addresses both these areas by rolling out The Search Works and The Technology Works throughout Europe and by utilising The Technology Works’ Asian foothold to assess the roll out of TradeDoubler’s product offerings into Asian markets.” says William Cooper, CEO, TradeDoubler.
Nick Hynes, CEO, The IMW Group adds, “There is a natural affinity between TradeDoubler’s products and services and the search management technology that we offer. We also believe there is a strong cultural fit between our two organisations. Together we will be able to offer unprecedented online marketing services and tools to a range of clients across Europe and beyond.”
TradeDoubler also released its second quarter financial results today and reported strengthened gross profit margins and solid revenue and gross profit performance. Revenues for the period from April to June 2007 increased by 27.9%, compared to the same period in 2006, to reach SEK 512.6 million (approx €56m) and gross profit was up 25.4% to SEK 143 million (approx €15.5)
About TradeDoublerTradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions. TradeDoubler’s products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique European reach with local offices in 16 countries across Europe and a presence in a further two countries. With a breadth of expertise across multiple industry sectors and a network of more than 118,000 website publishers TradeDoubler helps deliver online results for over 1,200 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.

Tags , , , , , ,
Categories Search Engine Marketing