Automated bid management software is becoming more and more popular and the technology and algorithms powering it are becoming more advanced. There are a number of providers who have built extremely powerful software solutions for automating PPC bid management and the functionality they offer is immense. But I really do not believe they can ever …
Why bid management software can never replace human PPC management Read More »
Want to know how to deliver knockout results from your PPC campaign? Well as luck would have it I gave a presentation in January on this very topic, and the nice people at fresh business thinking have posted a video of the “highlights” on their website. In my defence, they chose some of the worst …
Many people, including myself, have been speculating about the impact of the recession on search engine marketing and digital marketing in general. Most people predict that the measurability and flexibility of digital channels, pay per click and search engine optimisation stand it in good stead as times toughen and marketers value measurability and profitability over …
Conflicting Messages About Search Marketing in the Recession Read More »
Although much has been said about digital marketing and more so, search engine marketing, being recession proof and the one area of the marketing plan which is set to actually benefit from recession, recent news stories indicate that this may not be the case. It appears that Google, Yahoo! and Microsoft, the three major players …
As 2008 comes to a close I thought I’d do a quick recap of the topics we have been talking (and blogging) about this year in the world of digital media and search engine marketing. Mergers and Buyouts A lot of headlines have been written this year about various potential mergers and buyouts, mostly in …
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