Hey, a newcomer! Welcome to This Digital Life, if you like what you see you may want to subscribe to my RSS feed. Its just to the right of the screen beneath the search box. Thanks for visiting!Hi! Welcome to The Digital Lookout. If you like what you see why not sign up [...]

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Earlier this week Google announced the launch of the ability to target iPhones and mobile devices which have full (html) web browsers on the Adwords blog.  As always happens with these announcements the news spread like wildfire and it is now all over the blogosphere and shouldn’t really be news to anyone who works in [...]

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If you read the digital press and Internet related news sites you will notice that the perceived future of social networking is mobile.  Both Myspace and Facebook have mobile sites which are essentially a stripped down version of the web interface.  But is this what constitutes the future of social media on the [...]

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Reuters reported recently that the time has come for mobile search.  In their article, “the time has come for mobile search” they claim the mobile search industry could be worth $2.4 billion by 201.  The actual data has come from Mobile Content Networks Inc. (not that they would be biased!) who make their money from [...]

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Strongbow are launching a mobile marketing campaign involving promoting a shortcode for users to text in to in order to receive a promotional text entitling them to a free pint in their local.  The offer will be promoting “Bowtime” which will run from 5pm-7pm on Tuesdays for a four week period.  This is imaginative use [...]

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