Microsoft is aiming to prove the branding influence of paid search ads by tracking the impressions and allocating them back to repeat searches, website visits and subsequent purchases. The branding influence of search has long been debated with many believing that there is a branding benefit to be had by appearing high on PPC listings …
Microsoft Attempts to Prove Paid Search Branding Effect Read More »
Microsoft have conducted a piece of research which goes further towards showing the need for an integrated approach to digital marketing where display advertising and search engine marketing are concerned. Off the back of the overused Atlas example which suggested a 22% uplift in conversion could be produced from a combination of search and display, …
Display Advertising and Search – the perfect partnership? Read More »
Microsoft have announced today that they will be launching a cash back system for purchases made using its Live search engine. Utilising partnerships with ebay, paypal and jellyfish they will offer remuneration to users who find a product using live search and then make a purchase. This is an amazing step from Microsoft into a …
Is microsoft about to revive the rumours and constant wondering about Facebook buyouts? After every billionaire tycoon and his dog were linked with buying the social media phenomenon it has all been quiet for a while. Now apparently it has come out that Microsoft has put the feelers out about a purchase of the social …
It seems like Yahoo! may have finally given up trying to beat Google with the announcement that they are running a two week trial displaying Google AdSense listings alongside their search results in the US (more detail). The initial trial will include the results displaying on no more than 3% of search queries submitted and …
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