Reports on Search Engine Land this week suggest that Google isn’t the only one which is trialling the use of favicons in their PPC /acronym> ads.  Matt McGee this week posted the below screenshot showing Microsoft displaying favicons alongside their PPC /acronym> ads on Live search.  Apparently this is part of an internal [...]

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Yahoo! has won a legal case in the US which puts a different slant on brand and trademark infringement in PPC, but also goes to show the search engines have covered themselves against such cases.
As reported in media post, Yahoo has come out on top in a case brought against them by Heartbrand Beef, of [...]

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Although much has been said about digital marketing and more so, search engine marketing, being recession proof and the one area of the marketing plan which is set to actually benefit from recession, recent news stories indicate that this may not be the case.  It appears that Google, Yahoo! and Microsoft, the three major [...]

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Ever man and his digital dog has listed this in their search predictions for 2009 and now Microsoft CEO Steve Balmer has hinted that if a deal is to be done between themselves and Yahoo, now is the best time for it to happen. With Yahoo searching for a CEO to replace Jerry Yang [...]

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Google announced yesterday that it was pulling out of the agreement with Yahoo which would have allowed them to display Google Adwords listings on Yahoo search results in the US.  The announcement comes in the face of a potentially lengthy and costly legal battles with competition regulators which Google has decided would “distract the from [...]

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