As the saying goes, the early bird catches the worm, and after last nights earthquake in lincolnshire the most search for keywords today are bound to be related to this event. So I thought I’d have a look to see if anybody was on the ball and had already added the keywords to their PPC account. A few searches later and it would appear most of the advertisers in the UK were still asleep or in shock from the quake as not many of them had woken up to the opportunity in front of them. From all the searches I completed across various engines only one adveriser had specifically chosen to advertise based on the quake and they are a bean bag company! Brownie points for them or their agency but I cant really see how they are going to get any business out of it. The people who should be on these terms are the news networks and papers, although you could argue their natural rankings should support them, the cost of clicks on these terms would be negligable, 1p-5p depending on the advertiser, and if you compare this to the fees they charge advertisers they would be quids in. I wonder if anybody will wake up over the course of the day?
