Archives for posts with tag: internet usage

‘Tis the Season for Web-Skiving!

December 29, 2008 //
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According to an article on the Guardian.co.ukover the next 3 days, those of us unlucky enough to be working will spend an average of 2 hours per day skiving on the Internet when the boss isn’t looking.  That’s 25% of a standard working day spent unproductively browsing news and shopping websites if the survey conducted by hotels.com is accurate.   Miranda Sawyer of the Observer salutes the skivers for making the most of the fact they are being made to attend work when traditionally there is very little that can, or needs to be done.

I’m not sure I would be saluting anybody who chose to spend their time browsing the web when they had other work to be doing but it does raise the question about whether it is worthwhile companies opening their doors at this time of year.  Given that (according to these stats) everyone is working at a maximum of 75% capacity or maybe even less, and a lot of people will be struggling to do their day job due to the absences at supplier and partner companies, would it be more cost effective to shut down completely?  It certainly suggests it would be worth weighing up both the tangible and intangible pros and cons of each option.  Overheads, opportunity cost, staff morale etc.  It is a bit of a long standing tradition on office based environments to have a presence over the festive week but maybe it is time for this to change in the name of good business sense??

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A Change in Demographic?

March 17, 2007 //
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In a study recently carried out by a group of womens monthly magazines and involving the opinion of over 4000 women over 70% of the repondents claimed that they could no longer live without the internet. This is a staggering figure when you consider the traditional view of the internet user. The vast majority of the users stated their internet usage had increased over the past year and according to the article this was to the detriment of TV and newspapers.

Read the article here

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Global Internet Penetration Up 10%

March 13, 2007 //
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This article represents the opportunities available for companies operating online in developing countries. 33% increase year on year for india and if you consider its population of 1.1 billion you can see that if the usage continues in this way the implications for countires operating online are vast. as the broadband penetration increase so does the opportunity for marketing and advertising. watch this space for the indian internet revolution!

comScore’s latest rankings put the U.S. first with a 2 percent rise on 2006 taking the January, 2007, level to nearly 154 million internet users. Despite this, the U.S. still only accounts for 20 percent of the total 747 million users online globally.
Many of the rapidly developing countries, such as China, Russia and India, also saw the highest rises in online population. China is now the second largest online community with 86.8 million users, a growth of 20 percent from January 2006, but India leads the way with a hefty 33 percent increase.
comScore also measured user engagement ranking countries by the average number of hours spent online per visitor during January, 2007. Those users in countries with a high broadband penetration, such as Canada, Israel and the U.K, also spent a greater amount of time online than those with slower connections.
“We have all believed that ‘always-on’ broadband connections stimulate usage — this study empirically confirms that conclusion,” said Bob Ivins, comScore’s managing director in Europe.

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