Google announced this week that it was launching a from of events tracking, allowing web masters to track flash and social media elements and how their users interact with them (reported on the google analytics blog). Is this something new? Something which will revolutionise the world of web analytics? No! This functionality has been available …
I blogged about the purchase of the analytics tool Indextools by Yahoo! earlier in the year (Yahoo! acquires Indextools). Now they have finally made the move to bring the tracking solution under their own brand , to be labelled, Yahoo Web Analytics. Not very imaginative with the name but you can imagine they wanted to …
Slightly old news as it was announced 14 days ago but Ive been a little busy so am finally getting round to posting about it. Yahoo! has purchased web analytics software solution Indextools for an undisclosed fee. The tool which one commentator described as”one of the best kept secrets in the industry” has been bought …
Yahoo! acquires Indextools – the death of a gem? Read More »
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