I thought click arbitrage had died a long time ago. 3 or 4 years ago it was reasonably common for affiliate sites to buy cheap clicks from one search engine, display search results from a more expensive keyword on another, and make a profit based on the partner revenues they received. But then Espotting/Miva began …
Click Arbitrage – a worrying sign of Yahoo! in decline Read More »
Whilst we in the search marketing business consider the UK market as one of the most advanced in terms of search engine marketing and search engine strategy a recent report by hosting company fasthosts claims that British consumers still don’t understand how search works. According to the report 1 in 4 Britons were unaware that …
Vertical search engines have been discussed for a while now. They have obvious benefits in terms of targeting but limitations in terms of search volume. Miva have recently tried to tap into this market with their precision network which has shown rather underwhelming results, conversion rates 5-10% higher than the standard network but costs as …
Vertical communities are ‘the future of social networking’ Read More »
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