Hey, you came back! I feel loved. So you know when I have updated you may want to subscribe to my RSS feed. You can find it just to the right of the screen beneath the search box or via the logo in the coffee cup above. Thanks for visiting!Yahoo have disclosed their Q3 [...]

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I have questioned in the past whether affiliate marketing is set to benefit from the economic doomand gloom spreading around the world at the moment due to its relatively guaranteed return on investment.  This message is now being expanded by the press to include other areas of digital marketing and the whole spectrum of online advertising [...]

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Changes are afoot in the world of display advertising if recent developments are anything to go by.  In recent weeks both AOL and Yahoo have announced the development of new platforms for buying and booking display advertising with one common them, flexibility.  The flexibility to book, buy, pause and up-weight online display advertising campaigns in real time, [...]

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An article in this weeks edition in Marketing Week questioned the future of direct mail in the face or increased pressure from digital direct response channels.  With direct mail volume dropping 7.4% from 2006-2007 and showing a continual decline in since 2004 has the measurability and accountability of digital mediums put pay to the direct mail industry?
For [...]

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