conversion attribution

Why bid management software can never replace human PPC management

Automated bid management software is becoming more and more popular and the technology and algorithms powering it are becoming more advanced.  There are a number of providers who have built extremely powerful software solutions for automating PPC bid management and the functionality they offer is immense.  But I really do not believe they can ever …

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Which click counts?

I have been reading up recently on tracking solutions I came across the argument between first click and last click tracking. More specifically which one gives the most accurate measure of performance? First click tracking is the term given to solutions which cookie the user on their first visit to a website and record the …

Which click counts? Read More »

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