The adwords blog has announced the launch of a demographic bidding beta test and is offering the chance for advertisers in the UK and the US to sign up for the trial. Reading into the release the targeting is only going to be available on the content network placement network and is dependent on the [...]
25
Jan
Adwords to Launch Demographic Targeting
Posted by admin Published in Google, Search Engine MarketingTags: adwords, content network, content search, demographic targeting, demographics, Google, google sign in, internet demographics, the future of search engine marketing
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17
Dec
It was announced last week on the official google blog that Google are currently testing out their latest project Google Knol which is a wiki based information source populated by knowledgeable contributed and edited by the users. This is obviously a direct competition to Wikipedia and is based on the same principles and ideas.
Apparently the [...]
Tags: content search, Google, google knol, google's grassy knol, sergey grin, wikia
11
Apr
Wow! Miva must have cut their own throats to get this deal!
Miva Beats Google, Yahoo to Land Conde Nast U.K. Account30th March 2007
Online ad network Miva has won the pay-per-click account of Conde Nast Interactive U.K., besting Yahoo and incumbent Google, writes paidContent.The agreement covers all 12 Conde Nast U.K. sites, including Vogue.com, GQ.com, [...]
Tags: content search
17
Mar
apparently micorsoft is planning to expand its content offering and also the use of adcenter. verticalisation of the content network is essential if it is going to survive and be a useful medium in search marketing. google have done it through site targetting, miva are planning on completely restructuring around it and now microsoft is [...]
Tags: ad center, content search
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