Ill be honest, the thought had never crossed my mind, after all, the financial comparison sites are some of the biggest spenders with Google and so contribute a large chunk to Google’s Adwords revenues each year. But it was mentioned in a conversation the other day with Richard Gregory, Latitude’s Chief Operations Officer, and it …
Kelkoo has today emailed all its advertisers to inform them that they have been acquired by newly formed venture capitalist company Jamplant. In a slightly surprising move Yahoo! has relinquished the comparison site but will maintain Kelkoo as the comparison engine behind Yahoo shopping, cars, finance and travel. This is a strange move by Yahoo! …
Google has announced it is pausing its foray into the world of the financial comparison market to make some necessary amends to the programme. The Google merchant programme was first spotted by the digital lookout in June of this year and caused a stir in the financial markets by replacing the top 3 sponsored listings …
The finance comparison market has been a very lucrative and successful one over the past 5 years and it seems that Google has finally decided that it wants a piece of the pie! The screenshot below is taken from a Google UK search for secured loan (interestingly it only worked in IE and not in …
Click below to chat on WhatsApp or send me an email to [email protected]