Hey, a newcomer! Welcome to This Digital Life, if you like what you see you may want to subscribe to my RSS feed. Its just to the right of the screen beneath the search box. Thanks for visiting!Hi! Welcome to The Digital Lookout. If you like what you see why not sign up [...]

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Interflora this week launched legal action against Marks & Spencer and Flowers Direct in a case which could set a precedent in pay per click marketing.  They are claiming both companies are infringing their trademark by appearing in the sponsored results for searches on “interflora” and various mispellings.  This, of course, does not break any [...]

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So after all the hoopla about Google removing the trademark protection from its Adwords system (of which I only got chance to write about once as I was too busy doing something about it at work!) what was the outcome?  The removal happened on Monday (bank holiday, coincidence? I think not) while most of us [...]

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So Google have finally done it.  Sacrificed their morals on trademark protection in the name of more revenue by opening up all brand terms, whether registered trademarks or not, to anybody who chooses to bid on them.  This has been their system in the US and Canada for a while now and their arguement is [...]

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In a recent bizreport article travelocity’s CMO Jeffrey Glueck made the observation that in PPC “most of your profits come from buying your own brand term”. No kidding! This is a basic principle of search marketing and one which is a constant area of discussion between agencies and clients. In a [...]

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