Archives for posts with tag: blogging

As the tragic events unfolded in Mumbai this week the world was glued to news feeds and reports in hope that the siege would end with minimal casualties.

But one news source stood head and shoulders above the rest for its speed of reporting and breadth of coverage….twitter.

The micro blogging solution was the centre for accurate and timely updates as the drama unfolded, so much so that the Indian government attempted to block twitter as it was worried the terrorists might be gaining insight into the army’s movements through monitoring tweets.

Although the circumstances were tragic, this was a true coming of age for twitter and an insight into how its immediacy and broad spanning network can be utilised to best effect for information sharing.  We will undoubtedly see future instances of its use when similarly tragedies occur.

Well done tweeters, for keeping the world up to date.  Condolences to the injured and dead, lets hope the terrorists get their come-uppance.

I’m off to update my twitter!

more info on twitters use in mumbai

In a bold move into the world of social media and UGC Becks has announced that it is searching for a fulltime blogger to become PAYE and work just for them. This is an interesting move by the beer brand and they have obviously given it some thought, at least I hope they have. Id be interested to see what they think somebody is going to blog about all day long in the beer/alcohol industry, The content produced will obviously benefit their site and hopefully keep people coming back but is this just a case of another company deciding they need to “do” social media, without fully considering what that means to them? Who knows. Im not sure I will be applying but it will be interesting to see the outcome of the project and whether it has any significant benefit to them as a company.

http://www.mad.co.uk/Main/News/Articles/7b004cd4e19e4330adeab76402946f2d/Beer-brand-Beck’s-hunts-for-full-time-blogger.html