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31

Oct

Google to Tweek Quality Score

Posted by admin  Published in Google, PPC

Google has today announced plans for further changes to be made to their quality score algorithm following the changes to the Google scoring system which took place in September.
The latest announcements as announced on the inside Adwords blog are not yet in place but are likely to be in the next week so it is [...]

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Tags: adwords, algorithm, Google, PPC, quality score

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22

Aug

Google Change Their Top Placement Algorithm

Posted by admin  Published in Google, PPC

Google announced two weeks ago that they would be changing the algorithm for determining whether the top PPC listings appeared above the natural results or to the left of them.
Previously in the top ad placement formula, your Quality Score and your actual CPC, which is determined in part by the bids of advertisers below [...]

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Tags: algorithm

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