Archives for posts with tag: affiliate management

How not to manage your PPC affiliates

August 7, 2008 //
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Here is a classic example of how mis-management of PPC affiliates can cost a brand dearly.  The screenshot below shows listings on the search term bet365.  All of the first page PPC listings are taken up by (presumably one) rogue affiliate who has registered a load of domains containing bet365 and will be earning commissions on the back of all sign ups.  Not only does this mean bet365 will be losing out on cheap sales through their brand it also gives a very bad brand experience for the searcher and could confuse the uneducated Googler.  I know bet365 are hot on their affiliate scheme and so I cant imagine the affiliate in question will ever see any of the commissions they were expecting but it still isn’t good to see this sort of thing going on.  The industry has a bad enough name in some circles and this sort of thing doesn’t help.  what it does highlight however is the need to have stringent programme guidelines in place and a solid affiliate management process to allow you greater control.

affilliate marketing, affiliate management

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Categories Affiliate Marketing, PPC

Is Affiliate Marketing Set to Benefit from the Credit Crunch?

July 22, 2008 //
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Over the coming months it is safe to assume many advertisers will be tightening their belts and reducing or even halting their media spend.  When times are hard it is often the marketing budgets which are the first to go, with companies focussing on maintaining, rather than growing their operations.

However, when affiliate marketing is done correctly, it should be guaranteed return on investment, with zero risk to the merchant company.  So if you were a marketer, looking for the best place to spend your budget in a time of uncertainty and increasing pressure to perform, where would you turn?

The volume of business is never going to be on the same scale as other media channels but when you are just looking to cut costs and keep a business ticking over that isn’t necessarily going to be your biggest concern.  So maybe affiliate marketing is going to see a bumper period as the recession continues.  It is certainly a good time to be pushing the “no risk” message that only really affiliate marketing can truly tout.  Before jumping in feet first however you must ensure you have a sound affiliate strategy and the correct quality assurance system in place to ensure you avoid some of the common pitfalls associated with affiliate marketing.

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Categories Affiliate Marketing