Becks Searching for Fulltime Blogger

Hey, you came back! I feel loved. So you know when I have updated you may want to subscribe to my RSS feed. You can find it just to the right of the screen beneath the search box or via the logo in the coffee cup above. Thanks for visiting!

In a bold move into the world of social media and UGC Becks has announced that it is searching for a fulltime blogger to become PAYE and work just for them. This is an interesting move by the beer brand and they have obviously given it some thought, at least I hope they have. Id be interested to see what they think somebody is going to blog about all day long in the beer/alcohol industry, The content produced will obviously benefit their site and hopefully keep people coming back but is this just a case of another company deciding they need to “do” social media, without fully considering what that means to them? Who knows. Im not sure I will be applying but it will be interesting to see the outcome of the project and whether it has any significant benefit to them as a company.

http://www.mad.co.uk/Main/News/Articles/7b004cd4e19e4330adeab76402946f2d/Beer-brand-Beck’s-hunts-for-full-time-blogger.html