I have been working professionally in PPC since 2004 when, straight out of university, I joined one of the leading search marketing agencies Latitude (then known as Corporem Global!). Back in those day Overture (now Yahoo Search Marketing) was the market leader and shared 80% of the market with Google, with Espotting (later to be known as Miva) taking up the remaining 20%. At this time PPC was all about bid management, how do you avoid paying more than you need to for each and every click. There were practices like jamming (no, not the Bob Marley type), and duplicate listings, click arbitrage was rife and click fraud was a real threat to paid searches viability as a marketing channel. Google’s ascendancy to market dominance since then has been rapid, Yahoo and Microsoft have frankly been too slow to react.
The market has changed a lot in the last 7 years, and Ive been privileged to stay involved along the way. I have managed PPC campaigns for some of the UK’s leading brands as well as developing SME solutions for those with budgets as low as £100 per month. I continue to be involved in PPC for a variety of brands and budgets in my current role and am a fully qualified Google Professional offering strategic advise for all sizes of business.
You can see my thoughts on the PPC market in the links to some of my writing and speaking at the links below.
Econsultancy:
Latitude Digital Marketing:
6 Keywords Earning Google Over £1 Million
Fresh Business Thinking:
The Converging Worlds of SEO and PPC
PPC speaking:
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