Microsoft sets its sights on 40% market share

Hey, you came back! I feel loved. So you know when I have updated you may want to subscribe to my RSS feed. You can find it just to the right of the screen beneath the search box or via the logo in the coffee cup above. Thanks for visiting!

According to reports from Reuters, Kevin Johnson, Microsoft’s platform and services president, believes the company can gain a 40% share of the search market in the next 3-5 years. This is an ambitious target by anyone’s standards with Google holding a 80% market share at present it is difficult to see how they can achieve this from their own 6% hold at the moment.  Apparently they have a “10,20,30,40” plan suggesting this will be a slow build rather than a quick win. It certainly suggests they may be looking at acquisition to help them gain some share, perhaps a purchase of yahoo, and maybe even ask as this would tip them over the double figures mark and make the deficit a lot smaller. It could be a very interesting few years for the market if they are hell bent on achieving their goals as they certainly aren’t short of a bit of cash.  Mind you, neither are Google so it would be a very exciting shoot off if it comes to it.  Personally I cant see 40% begin achievable unless Google hit the self destruct button and do something which turns people against them.