http://www.robweatherhead.co.uk Digital media, digital marketing, social media, search engine marketing Fri, 02 Jan 2009 17:18:53 +0000 http://backend.userland.com/rss092 en The volume of searches being performed on particular topics can tell you a lot about the world. From seasonality of markets, the latest trendy gadget to who is going to win an election (or at least who is making the headlines!). In this example which can see the harsh reality ... http://www.robweatherhead.co.uk/search-engine-marketing/search-volumes-show-the-credit-crunch-taking-hold/ As 2008 comes to a close I thought I’d do a quick recap of the topics we have been talking (and blogging) about this year in the world of digital media and search engine marketing. Mergers and Buyouts A lot of headlines have been written this year about various potential mergers and ... http://www.robweatherhead.co.uk/general-digital/digital-headlines-in-2008/ According to an article on the Guardian.co.ukover the next 3 days, those of us unlucky enough to be working will spend an average of 2 hours per day skiving on the Internet when the boss isn't looking.  That's 25% of a standard working day spent unproductively browsing news and shopping ... http://www.robweatherhead.co.uk/news/tis-the-season-for-web-skiving/ I know where Ill be.  Sat in front of the television after consuming far too much turkey with all the trimmings, beer in hand, contemplating which variations of chocolate to consume next!  After all, that's what everyone does on Christmas Day isn't it? Well, apparently, this year will be different.  If ... http://www.robweatherhead.co.uk/news/christmas-day-sales-boom-expected-online/ The success of the iPhone and Blackberry storm with their full Internet browsing capability could signify a new future for mobile Internet.  The ability to view full web pages and navigate with all the ease of a desktop browser, along with the added zoom functionality that makes them readable on ... http://www.robweatherhead.co.uk/mobile-internet/the-end-of-wap-sites/ Google has entered into the festive spirit today by including images and icons on christmas based search results.  A search on Google today for the keyword christmas presents, christmas trees or christmas gift ideas brought back the usual search results but with a festive icon running down the page to ... http://www.robweatherhead.co.uk/google/google-xmas-search-results/ Whilst we in the search marketing business consider the UK market as one of the most advanced in terms of search engine marketing and search engine strategy a recent report by hosting company fasthosts claims that British consumers still don’t understand how search works. According to the report 1 in 4 ... http://www.robweatherhead.co.uk/search-engine-marketing/understanding-the-future-of-search/ Advertising network Adrevenue has gone into administration today after talks with potential buyers fell through.  The advertising network which has been operating since 2000 served display adverts across publisher sites in a standard network auction model.  They offered both blind and transparent media buying solutions as well as mobile advertising ... http://www.robweatherhead.co.uk/display-advertising/is-adrevenue-the-first-casualty-of-web-bust-20/ In a memo to its partner agencies yahoo has announced changes to its commission structure which will see it follow Google's lead and reduce the amount of Agency commission from January 1st 2009.  It is not going as far as Google in removing commissions completely but it will see a ... http://www.robweatherhead.co.uk/ppc/yahoo-cuts-agency-commissions/ Earlier this week Google announced the launch of the ability to target iPhones and mobile devices which have full (html) web browsers on the Adwords blog.  As always happens with these announcements the news spread like wildfire and it is now all over the blogosphere and shouldn't really be news ... http://www.robweatherhead.co.uk/mobile-internet/google-iphone-adwords-targeting/