http://www.robweatherhead.co.uk The adventures of a digital mind Mon, 01 Mar 2010 18:49:16 +0000 http://backend.userland.com/rss092 en In the digital world, where new products are launched frequently and new technology appears on a regular basis, there is always a race to be "the first" or "one of a select group".  Invariably however this doesn't stay the case for long as other companies catch up and your claim ...http://www.robweatherhead.co.uk/analytics/google-analytics-agencies/ There are a lot of people in the world of digital marketing, and more specifically search engine marketing, who make bold claims to being "experts", "gurus", "thought leaders" and many other superlatives about their skills and knowledge.  Im sure some of them are very knowledgeable people who may well be ...http://www.robweatherhead.co.uk/seo/to-shout-or-not-to-shout/ This seemed a fitting post topic seen as I am without home broadband for a while and posting this from my iPhone. Mobile Internet has been the subject of many "Now is the time" themed posts over the past few years but it has only really been in last 18 ...http://www.robweatherhead.co.uk/mobile-internet/what-is-driving-mobile-internet-adoption/ This comes about from a high profile news story this morning about Manchester United banning their players from social networking sites, leading to some of them having to delete twitter and Facebook profiles.  But it has been raised in various guises before in relation to everyday professions.  Should employers be ...http://www.robweatherhead.co.uk/social-media/should-employers-silence-their-staff/ I'm not the first person to say it and I won't be the last but there are times when people should really think before they update the social networking profiles or status'.  We have all heard or read about the potential implications on relationships, jobs etc and if you haven't, ...http://www.robweatherhead.co.uk/social-media/think-before-you-tweet/ After a period of sporadic blogging I have decided to make a change for the New Year. The Digital Lookout is no more, but dont despair, I am replacing it with a new project, This Digital Life.  Rather than struggle to find time writing lengthy posts about key topics the plan ...http://www.robweatherhead.co.uk/search-engine-marketing/new-year-new-name/ Just as we were all starting to look forward to our turkey, panic about what to by for who, and make plans for 2010 the world of search engine marketing throws a couple of final curve balls our way!  2009 has been another year of change for the world of ...http://www.robweatherhead.co.uk/search-engine-marketing/2009-ends-with-a-bang/ Im stealing this from David Naylor because I like its simplicity.  SEO explained in picture, and more importantly as a cycle and a continuous process. Invest in content to get links Get the links and you get traffic (either through rankings or referrals) Get the trafficand you get the money (and profit, business model allowing!) Invest the money ...http://www.robweatherhead.co.uk/seo/a-picture-is-worth-a-thousand-words/ It seems the word is out about a new Google design that is in testing for launch soon and it is a big one. Screenshots below stolen from Top Rank Online Marketing Blog (hopefully the link is enough payment for their use!) show some major changes in not ...http://www.robweatherhead.co.uk/search-engine-marketing/google-goes-universal/ I read an interesting post on SEOmoz last week about the "elephant in the room" at Pubcon social media sessions, the dreaded ROI word.  You can read it here.  In it Dr. Pete discussed how companies can find their metric for social media marketing and relate it back to money ...http://www.robweatherhead.co.uk/social-media/does-social-media-need-an-roi/