http://www.robweatherhead.co.uk Thu, 24 Jul 2008 13:37:11 +0000 http://backend.userland.com/rss092 en WPP owned 24/7 Real Media has been suspended by the IASH for failing to comply with an a audit of ad placement in July.  This news follows hot in the footsteps of recent evidence of ad misplacement by networks, the most high profile advertiser being Orange.  Ad misplacement is a ... http://www.robweatherhead.co.uk/247-real-media-suspended-by-iash-for-ad-misplacement Yahoo sent out an email last week to its partners announcing some changes to the way it will be mapping keywords from July 29th.  In the past Yahoo has mapped certain keywords to others within its paid search listings much in the same way as Google broad match works.  As a ... http://www.robweatherhead.co.uk/yahoo-changes-keyword-mappings Over the coming months it is safe to assume many advertisers will be tightening their belts and reducing or even halting their media spend.  When times are hard it is often the marketing budgets which are the first to go, with companies focussing on maintaining, rather than growing their operations. However, ... http://www.robweatherhead.co.uk/is-affiliate-marketing-set-to-benefit-from-the-credit-crunch Google has this week launched into closed beta testing its new media planning and buying tool, to be know as Google Adplanner.  The web based software enables media planners and buyers to build schedule's for their clients using Google's placement network.  The functionality looks pretty neat with the ability to ... http://www.robweatherhead.co.uk/google-launches-media-planning-software Google's long awaited entry into the virtual world has taken place in the last week with the launch of their competitor to Second Life, lively.com.  According to the Google blog the initial idea came as they "looked around the social web and wished that it could be less static".  I'm ... http://www.robweatherhead.co.uk/google-launches-livelycom An investigation has been launched by the IAB and the IASH into the misplacement of display ads within the ad exchange community.  The investigation comes after the Yahoo! owned exchange Right Media was implicated for ad misplacement and NMA spotted ads for brands such as T-Mobile and easyCar on the ... http://www.robweatherhead.co.uk/display-advertising-networks-under-investigation-for-ad-misplacement I have previously blogged about the increasing use of social media impacting the number of users accessing webmail accounts and now it appears the same is happening with instant messaging services. The number of minutes spent on instant messaging services has dropped by 1 billion minutes in the past ... http://www.robweatherhead.co.uk/instant-messenger-users-drop Was it a plant? Wasn't it a plant? The guy who posted the video on Youtube and Nintendo claim that there is no link between them and this is not an attempt at social/viral media which has gone wrong. In reality the arguement is unimportant as Nintendo will ... http://www.robweatherhead.co.uk/was-it-a-plant-nintendo-wont-care The finance comparison market has been a very lucrative and successful one over the past 5 years and it seems that Google has finally decided that it wants a piece of the pie! The screenshot below is taken from a Google UK search for secured loan (interestingly it only ... http://www.robweatherhead.co.uk/google-enters-the-comparison-market In a bold move into the world of social media and UGC Becks has announced that it is searching for a fulltime blogger to become PAYE and work just for them.  This is an interesting move by the beer brand and they have obviously given it some thought, at least ... http://www.robweatherhead.co.uk/becks-searching-for-fulltime-blogger