Was it a plant? Wasn’t it a plant? The guy who posted the video on Youtube and Nintendo claim that there is no link between them and this is not an attempt at social/viral media which has gone wrong. In reality the arguement is unimportant as Nintendo will have benefited massively from the exposure Wii fit has gained through this story so whether it originated from them or not doesn’t actually matter, it is still a huge success. Im not sure whether the viewers on Youtube are marvelling at the technology behind Wii fit but they are showing an interest in something!

Some of the articles relating to this story:

Wii Fit Underwear Girl a Marketing Hoax
Wii Fit YouTube clip gets two million admirers
Wii Fit turns YouTube sensation

And here is the link to the video, I would have embedded it but for some reason it is messing up the page layout!

Wii Fit YouTube Video

Strongbow are launching a mobile marketing campaign involving promoting a shortcode for users to text in to in order to receive a promotional text entitling them to a free pint in their local.  The offer will be promoting “Bowtime” which will run from 5pm-7pm on Tuesdays for a four week period.  This is imaginative use of mobile and I applaud strongbow for this.  Too many companies discount mobile as not fitting their industry or product but in coming up with this plan Strongbow have found a way of overcoming this.  They are obviously also attempting to try and generate a social/viral element by coming up with Bowtime in the hope people adopt this moving forward.  Also the chances of one pint becoming two, three, four are pretty high (I know from experience!) so they will still make their money on the resulting session.  The Strongbow statement claimed they were “seeking to engage with Strongbow customers in a relevant and long term way”.  I doubt this is the actual aim, I am guessing it is in response to the boom in the last two years of other cider brands (magners and bulmers in particular) as a way of reclaiming some ground.  I can also imagine the people texting in the shortcode will then be the target of further offers to keep promoting Bowtime and continue its impact beyond the four week period.  Ill certainly be tempted by a swift pint if I can get hold of the shortcode but am a little unconvinced Bowtime will become  a regular in my weekly calendar.  Full article here

This guy has the moves!! and 51,317,418 viewings! just goes to show the power of youtube and helps explain the £25,000 a day they are going to be charging advertisers for front page exposure when it launches in the UK.

This may sound a lot on the face of it but I dont actually think its a bad deal. with youtube set to overtake the bbc website in the rankings for site visits the cost per thousand on front page exposure isnt going to be too shabby.

The challenge is going to be finding a video which people want to view, add to favourites and ultimately get to the top of the most viewed rankings. If this can be done then the £25,000 cost will stretch much further than one day as the viewings will continue as long as the video remains top of the standings. On top of this, if the video can be used to promote some sort of response from the user, through a youtube microsite or other means then you could be on to a winner.