I spotted something on Google today which I hadn’t seen before and is a new development in universal search.  On a search for “times” I was presented with the standard search results you get for a brand term but then in addition to this there was a search box contained with the results! On entering a search phrase into this box I was presented with the site search results but still with the Google SERP.  This functionality is well known and nothing new but the inclusion of the search box in the results is not something I have seen before. 

It is obviously just another element of Universal Search in action but is alos a good tool for Google to make their results as accurate as possible and keep people within their pages.  By allowing them to search within Google for keywords contained within a site you are not only enhancing the user experience but promoting loyalty and boosting query numbers at the same time, win all round.  On top of this they are also able to produce additional Adwords results on the secondary search and potentially boosting revenues as well.

 

Search engine land reported today the release of some new functional by ask which allows a user to upload their own personal background image for the search engine.  The functionality to add a skin to the background has been available since last year but this was only for predetermined images and wasn’t customisable.  I like the idea of customising the results page and this is a much simpler solution than Google’s which involves xml information rather than a simple image upload.  It is also much more flexible and interesting than msn and yahoo’s offerings which only allow the selection of different colour palletes for the page.

This functionality is just another stage in the battle for search engine supremacy but also for loyalty within internet users through added value.  Yahoo had this a long time ago through positioning itself as an information portal and one stop shop for your internet needs (email, news, sport, search…) a similar position taken by MSN.  Then Google smashed this with its simplicity and accuracy of results.  But even the big G has recognised the need to give people more and through iGoogle struck a balance between information on the page and usability by allowing the user to choose which information feeds they received.  The issue at the bottom of all of this is keeping people using your page/engine, setting it as their homepage, and a base for all their online activities.  If they can use your site for everything they need online whey would they go elsewhere?  The longer a user in on your site, the more searches they do, the more ads they view, the more ads they click, the more money you make! Simple.  Expect a lot more releases like in this in the next 12 months as the battle continues.

It’ll take a lot more functionality for Yahoo, Ask or MSN to catch Google but I do know people who now use the Yahoo homepage as they prefer it to Google so there is some movement going on.   You can check out the Ask function on the US site here, it is not yet available in the UK.

I had my first look at the Wikia Search alpha today and I have to say the results are absolute pants!  To be fair to them the people at Wikia do say the results won’t be great at the moment as the basis of their engine is that of user reviews and not so much algorithmic search, hence results will improve rapidly over time as listings begin to get scored by users.  I have to admit that I like the idea of a user ranked search engine, after all, how many websites do you come across which have absolutely no relevance to your search phrase? (my blog ranks rather highly for “search pornsex” for example!) But not only that, a user can make more judgements on things like usability and site layout than a search engine spider which should further help the best websites rise to the top.  The process appears relatively simple, hover over a result and a five star scale will appear allowing you to score the result, this will then be used along with the algorithmic properties to determine a websites position.  This will be wholly reliant obviously on users picking up on and participating in this ranking process so I will be watching with a lot of interest how the results improve over the coming weeks.Aside from the standard results there is also going to be a section at the top of results reserved for “mini articles” on each subject.  According to Wikia “These will vary in purpose according to the circumstance, but the primary uses will be:

• Short definitions
• Disambiguations
• Photos
• See also “

Generated by the users these will obviously take the same form of the Wikipedia pages and will undoubtedly include some Wikipedia content for sections yet to be populated by the new system.  Wikia Search undoubtedly has the potential to become the most relevant search engine but the worry, as has been the problem with tagging sites such as digg in recent times, is that people begin to play the system, creating alias accounts to boost their own contents ratings and therefore rank, totally devaluing the whole platform.  If Wikia Search really does become the next number one contender to the big G then the temptation to find a “quick win” within its system will grow stronger in line with its visitor stats.  At present I believe Wikia plans to get around the duplicate account problem by basing its user on IP address but that doesn’t sound like to much of a robust system to me and I cant imaging it will be long before the spammers have an easy way of beating it.

I may have sounded negative in this post but I honestly hope Wikia Search succeeds, I hate the dominance Google has on the search market.  I also love the thought of users producing the search results rather than a piece of software.  On this initial offering I think there is a long way to go with the next big pretender.

A useful little list of video search providers.

Search Innovation Spotlight: Video Search
by Bob Heyman, Friday, April 6, 2007

THIS MONTH’S spotlight falls on video search.
While Google and Yahoo offer this service, smaller companies are also making a stir.

Blinkx is a category leader in dedicated video search. The Blinkx technology combines voice recognition with image and contextual analysis. The company has a partnership with Microsoft to power the video search on MSN and Live.com. Blinkx claims the deal made it the “single biggest video search engine on the Web.” Blinkx already powers video search on AOL, Lycos, Times Online and other major sites. It also indexes video clips from around the Web and allow users to search them on Blinkx.com and partner sites.
Here are several other competitors:

Flurl is a Belgium-based video search firm in which Brad Greenspan, the founder of MySpace, has acquired a majority stake. Flurl claims to be the “leading independent video search engine.” In addition to video, Flurl also indexes images, audio and flash content.

SearchVideo is a video search engine and directory created by AOL that lets you search for videos by categories and relevance. Users can also search within specific video channels like MySpace and YouTube. SearchVideo classifies videos according to 10 general categories. It has a feature that allows users to filter videos by cost, length, quality and format.

PureVideo is a video search engine that enables users to search within the most popular video directories and video sharing sites. It also provides a celebrity video directory. Every search result has its own RSS feed, and you can track its status through any feed readers.
Singingfish is a video and audio search engine that enables searches within hundreds of online video channels and video-sharing sites. It allows users to search videos by format and length, and also save search results and email them to friends. There’s also a safe search filter available to block adult content.

ClipRoller allows you to search across the most popular video sites — and as you continue to log in and search for videos, ClipRoller learns your preferences to deliver content that you would like. It also allows you to easily syndicate a video to any other Web site. There is also a ClipRoller ticker to search for your favorite videos from the desktop.

Users of Pixsy can search across dozens of video sites and can save searches and single videos to watch again. Pixsy displays a description of the content of each video, when available, and enables emailing search results.