PPC

ppc news, ppc debate and ppc insight from a ppc professional and director of ppc agency. all the latest changes to the world of ppc by google yahoo msn and all ppc related search engines.

Google Trialling Favicons

The social world of Twitter and the Search Marketing blogging community has been buzzing today with screenshots of Google trialling the use of favicons in Adwords creative, presumably to judge the impact on CPC.  So far I have seen examples in the bingo and car insurance markets with numerous PPC. Ads showing a favicon alongside …

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Why bid management software can never replace human PPC management

Automated bid management software is becoming more and more popular and the technology and algorithms powering it are becoming more advanced.  There are a number of providers who have built extremely powerful software solutions for automating PPC bid management and the functionality they offer is immense.  But I really do not believe they can ever …

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