Display Advertising

display advertising thoughts and blog post relating to the display advertising industry and where the future of display advertising lies. discussions about the major display advertising networks and all the various acquisitions by search engines. Also thought and insight into how display advertising will be used in the future and how best to integrate display advertising with other media such as search advertising and other online disciplines.

Ignore Data to Stand Out

The world of online advertising is becoming increasingly data driven.  The amount of information that is gathered on individuals online allows us to target messages based on browsing behaviour, products purchased, products not purchased, products viewed, time of day, day of week, time since browsing, recent online purchases, demographics, location and a myriad of other …

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