Just as we were all starting to look forward to our turkey, panic about what to by for who, and make plans for 2010 the world of search engine marketing throws a couple of final curve balls our way! 2009 has been another year of change for the world of digital advertising and search engine marketing we’ve had new search engines launched, deals done which we are yet to fully understand the implications of, and external contributing factors to contend with (that’s the recession by the way!). With the year coming to a close Google decides it is not yet done and throws is real time, and personalised search to contend with and understand for 2010. I plan to write a number of posts on what 2010 looks like for search marketing and digital advertising so for now, here’s just a handful of things that have changed in 2009 and links to where you can read more. In no particular order:
- Microsoft launched bing without too much of a bang
- Google gets a caffeine boost
- People waved at each other (and then stopped)
- People continued to talk about social media usage
- Companies started to try and use twitter
- Facebook got monetised
- Google changed its homepage (a little)
- Display advertising became Google’s next target
- Search became real time and personal
- Display advertising tried to become targeted and monitored
- Google went universal
- Google still hasn’t made any money out of Youtube
- Microsoft and Yahoo finally joined forces
- People started to realise the importance of analytics
So much has happened I have undoubtedly missed something from this list so I will look to add to it in the coming days. For now, I am off for another mince pie! Merry Christmas and a prosperous 2010 to you all!
