SEO, PPC, display advertising, social media and everything in between......

This site used to go under the title of This Digital Life but in recent times I have had less and less time to keep it updated so whilst I will continue to add to my blog when I can, I decided keep the front page as a bio and archive of my work for other publications.  I have been working in Digital Media for the last 7 years and have become a regular commentator in the fields of search engine marketing and social media via various outlets.

Working for the a leading media agency as heading up a team of search and digital experts provides me insight and access into industry perception of events and the opinions of other digital marketers.  But obviously, anything I write on here or elsewhere represents my own personal opinions and not necessarily those of my employer.

Why should you read what I write? Well hopefully I’m saying something interesting. I try not to regurgitate too much which you can find elsewhere and add my own interpretation to general news postings. And with 7 years digital marketing experience covering PPC, SEO, display advertising, affiliate marketing, email marketing and social media management, I like to think I know what i am talking about!

I hope you enjoy the read! If you wish to contact me you can do so through the comments section or via the contact form the the left.

You can also follow me on twitter, or connect via one of my numerous profiles:

Rob Weatherhead on twitter

Rob Weatherhead on Linkedin

Rob Weatherhead’s Google Plus Profile

I write regularly for other publications and you can find some of my more recent articles below.

Econsultancy:

Google Trademark Changes

Demand Side Platforms bring Display into the Hands of Search Marketers

Mobile Marketing: Evolution not Revolution

The Wall:

Old Spice: A lot of buzz but will it pay off?

Do social networks have a freemium future?

Why there will never be another Facebook

Challenges ahead as Facebook reaches UK saturation

Reuters:

Widening the Bottom of the Funnel

Building a Backlink Profile

Latitude Digital Marketing:

The Mayday Update for SMEs

6 Keywords Earning Google Over £1 Million

Link Building the Hollywood Way

Top 5 PPC mistakes

Fresh Business Thinking:

The Converging Worlds of SEO and PPC

Mobile Search: The Time Has Arrived

The Changing Face of PPC

BT Tradespace:

Tips for Small Business SEO

Improve Your Website Revenues With Analytics

See me speak:

Measuring Your ROI Online

How to Deliver Knockout PPC